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compra con un click
  Buying online has become simple, extremely fast, almost automatic. One tap on the screen and the purchase is done.This convenience has transformed the way we manage money far more than we realize.Everyday digital finance—made up of apps, notifications, invisible payments, and personalized product carousels—has a dominant influence on our ...

Buy with one click: how apps and algorithms guide our finances





Noleggio vs acquisto
  In recent years, the consumption paradigm has been changing: increasingly, it is no longer about purchasing a good, but about having access to it. The terms sharing economy, access economy, or use economy describe precisely this trend: shared means of transport, rented clothing, leased equipment. But is this revolution ...

Renting vs. buying: which is truly sustainable?



shopping fantasma
  Between 11:00 p.m. and 2:00 a.m., millions of users scroll feeds, posts, and personalized ads on social media. It is during these hours that ghost shopping is born, an increasingly widespread behavior that leads to impulsive and unplanned expenses, often made without full awareness.The line between entertainment and purchase ...

Ghost shopping: why do we spend more at night?


il risparmio nel 2025
  The concept of saving has undergone a remarkable evolution. While a few years ago it was associated with the idea of refraining from spending to set aside money for difficult times, today saving has acquired a more constructive meaning: it means, in fact, defining clear, measurable, and realistic goals ...

Saving in 2025: from coins to digital goals




cashless
  The idea of a cashless society — a world where physical money disappears — is becoming increasingly relevant. The growth of digital payments through cards, apps, and electronic wallets is profoundly transforming how consumers and businesses manage money. But is a world without banknotes truly more efficient and secure? ...

Cashless Society: the future of payments without cash


cos’è il greenwashing
  In recent years, sustainability has become one of the driving forces behind consumer choices. Brands and companies claim to care about the environment, promoting “green” products, recyclable packaging, and reduced emissions. However, not everything that appears or is declared sustainable actually is. It is precisely in this context that ...

Greenwashing: when sustainability becomes fiction


effetto Diderot
  The Diderot effect describes a very common psychological behavior that occurs when, after purchasing a new item, we end up triggering a chain of impulsive purchases. The reason is simple: we want the new object to harmonize with what we already own. And so, we enter a spiral of ...

The Diderot effect: why you can’t stop buying





Educare al risparmio fin da piccoli
  According to the Edufin Index, the indicator that measures Italians’ awareness and behavior in financial and insurance matters (a project by Alleanza Assicurazioni and Fondazione Mario Gasbarri with the scientific collaboration of SDA Bocconi School of Management), the average level of financial literacy in Italy in 2024 stands at ...

Saving culture: the first investment is education



come risparmiare sui materiali scolastici
  September is approaching, bringing with it one of the heaviest expenses for families: the back-to-school costs. Backpacks, pencil cases, notebooks, textbooks, drawing materials… according to Codacons estimates, in 2025 school expenses may reach over 1,300 euros per student. An increase that affects both school materials, with price rises estimated ...

Back to school: how to save on school supplies





  The Italian pension system is based on two main pillars: compulsory pension provision, managed by public institutions such as INPS (National Institute of Social Security), and complementary, or supplementary, pension provision, on a voluntary basis. The latter was created to respond to now well-established dynamics: the increase in average ...

Pension fund: how supplementary pension schemes work


come fare un bilancio
  The budget is a tool that allows you to keep track of your income and expenses, compare and analyze them to manage your finances correctly, with the goal of realizing our life projects.   Why it is important to keep a budget Knowing how to make a budget is ...

Family Budget: 4 Tips to Do It Best












cos’è il turismo esperienziale
  More and more people, especially among the younger generations, are choosing to spend their holidays in a conscious way, in search of authentic and environmentally friendly experiences. A phenomenon, defined as “experiential tourism,” that is transforming the way we travel, encouraging less crowded destinations, slower rhythms, and direct contact ...

Experiential tourism: 5 ideas for sustainable and unforgettable holidays



cos’è la mobilità dolce
  Mobility is a key element in rethinking our cities with a sustainable perspective. Every day we move to work, study, or simply to live our daily lives. But the way we do it has a significant impact on the environment, on our health, and also on the family budget. ...

Soft mobility: a smart choice for better living



Regalo Festa della mamma
  Mother’s Day is a celebration widespread all over the world to celebrate the maternal figure and recognize her fundamental role in family and social life. In Italy, it falls on the second Sunday of May, but its origins date back to ancient traditions: from pagan cults in honor of ...

5 sustainable and creative gifts for Mother’s Day



moda sostenibile giovani
  Fashion has always been a powerful cultural and social vehicle, capable of representing identity, status, and values. Today, however, it is increasingly at the center of a crucial debate: that of environmental and social sustainability. Numerous studies show how the clothing sector, in particular fast fashion, has a negative ...

Sustainable fashion vs fast fashion. Change starts with the youngest



cosa sono i dazi
  Customs duties have existed for centuries and are economic tools used by States to control trade. Born as taxes on imported goods, they aimed to protect local economies and increase public revenues. After the Second World War, many countries began to favor free trade, gradually reducing these barriers thanks ...

Customs Duties: What They Are and What They Are For



spreco alimentare
  In many Italian households, food ends up in the trash more often than one might imagine. An apple forgotten at the back of the fridge, bread leftover for days, products bought in excess during the weekly grocery shopping — these are just a few examples of domestic food waste, ...

4 useful apps to download to reduce food waste



  Buying a house is one of the most important decisions in life, but also one of the most demanding from a financial standpoint. The decision between renting and buying with a mortgage depends on several factors: available resources, personal goals, and financial stability. In any case, it is essential ...

Mortgage: How It Works





Giornata Internazionale della Donna
  On March 8, we celebrate International Women’s Day, an opportunity to reflect on women’s achievements and the challenges that still need to be addressed to achieve true gender equality in all areas of life. This day has distant origins: born in the early 20th century, it was officially recognized ...

International Women’s Day: 3 STEM Women to Know



risparmiare a San Valentino
  According to recent research, in 2024, Italians spent around 85 euros per person to celebrate Valentine’s Day, marking an increase of 14 euros compared to the previous year. While the desire to surprise one’s partner is understandable, the economic context and a greater awareness of personal finances suggest looking ...

Saving on Valentine’s Day: 4 Ideas to Spend Less




errori finanza comportamentale
  Behavioral finance is a discipline that combines economics, psychology, and sociology to study how emotions and cognitive biases influence financial decisions. Unlike traditional theories, this science analyzes how people often deviate from rationality, making mistakes that can significantly impact money management and investments. For example, if we assign more ...

Errors in Behavioral Finance: What They Are and How to Avoid Them




gestione del risparmio
  Managing savings is an essential skill, especially for younger generations who must face an uncertain and ever-evolving economic future. According to the Assogestioni-Censis  2024 report, 89.5% of young Italians (aged 18-34) save regularly, yet significant gaps in their economic and financial literacy remain. The Museum of Saving survey highlights ...

Young People and Savings Management: Investing in Yourself Pays Off





regali ecosostenibili per Natale
  Christmas is synonymous with sharing, family, and traditions. However, in recent decades, it has also become the time of year when consumerism reaches its peak. Impulsive purchases, excessive packaging, and disposable products fuel a cycle of waste that negatively impacts not only the environment but also economies and the ...

Eco-sustainable Christmas Gifts: Ideas That Are Good for the Planet


Risparmio energetico a casa
  Winter, with its cold and shorter days, brings cozy atmospheres but also higher household expenses, especially for heating and energy. However, it’s possible to improve energy savings at home during the winter months through a mix of practical measures and smart strategies to prevent energy bills from skyrocketing, keeping ...

Energy Saving at Home: Practical Tips for Winter





materie STEM
  In recent years, there has been growing attention on the importance of encouraging women to pursue STEM disciplines (Science, Technology, Engineering, and Mathematics). While data shows an encouraging trend of progress, women continue to be underrepresented in these fields. Closing this gap is crucial for creating a future where ...

Women and STEM: Towards a Future of Equal Opportunities








  Saving money doesn’t necessarily mean giving up fun. Enjoying life without emptying your wallet can be simpler than you might think.Here’s a list of practical tips to spend less without sacrificing enjoyment:   Start with a Budget The first step to saving is knowing exactly how much you earn ...

Easy Saving: How to Spend Less Without Giving Up Fun


automobile elettrica
  In recent years, electric cars have been gaining increasing popularity. These are vehicles that use one or more electric motors powered by rechargeable batteries, which is why, unlike traditional cars, they do not emit exhaust gases. Today, many people are wondering if switching to an electric car is really ...

Electric Cars: Is Buying One a Good Idea?


donne e soldi
  The Gender Pay Gap represents the difference between the average male salary and the average female salary for the same role and duties.This phenomenon is a key indicator of gender pay discrimination and reflects the inequalities that still persist in the labor market.It can be measured in two main ...

Women and Money: Let’s Talk About the Gender Pay Gap





materiale scolastico
  The new school year is approaching, bringing with it numerous expenses for textbooks and educational materials. This year, as always, school-related costs for families are expected to be high, but in many cases, strategies for saving money can be implemented. Here are some tips.    Buying textbooks? Secondhand or… ...

How to Save on School Supplies



sostenibilità
  August, the month when most Italians go on vacation, has finally arrived. During this time, there’s more opportunity to spend quality family time having fun and enjoying pleasant activities, whether travelling or visiting familiar places. Vacations can also be an excellent opportunity to use moments of leisure and relaxation ...

How to Teach Sustainability to Children


vacanze last-minute
  Once again, we’ve reached August, the long-awaited vacation month: some head to the beach, some to the mountains, some travel abroad, while others prefer to stay in the “Bel Paese”. Others, however, for various reasons, have yet to make a decision. What to do in these cases if not ...

Last-minute vacations? Here’s how to save money


Consigli per risparmiare sul condizionatore in estate
  With the arrival of sweltering heat and oppressive humidity, the air conditioner becomes a valuable ally, making it hard to do without, even for those who normally prefer not to use it. However, with a few simple measures, you can enjoy the relief of more bearable temperatures without wasting ...

How to Save on Air Conditioning in Summer





Decluttering
  Decluttering involves the practice of removing unnecessary or superfluous items from a space to make it more organized and functional. It can be applied to various aspects of life, such as the home, wardrobe, office, desk, and even the pantry. In addition to reducing clutter, it helps improve organization, ...

Saving with Decluttering



  Summer doesn’t just bring long-awaited vacations; it also heralds one of the most beloved events for shopping enthusiasts: the summer sales. The discount period generally begins on the first Saturday of July, offering a great opportunity to renew your wardrobe or indulge in a little treat before heading off ...

Summer Sales: Some Tips to Make the Most of Them


vacanze
  Every year, it’s the same story: we embark on a meticulously planned trip, confident that we’ve accounted for every detail and set an adequate budget. Yet, upon returning home, we discover we’ve spent more than expected. How can we prevent this? Here are some tips from the Museum of ...

How to Avoid Going Over Your Vacation Budget




energie rinnovabili
  Every year, on June 5th, World Environment Day, an international event dedicated to safeguarding the planet, is celebrated. An opportunity that concerns everyone because, even if we sometimes forget it, protecting the Earth and its ecosystems also depends on the daily choices each of us makes. It is our ...

Renewable Energy: What It Is and Why It Is Important



inflazione
  We often hear about inflation: what is it exactly, and how does it affect our everyday lives?   What is Inflation? The prices of goods and services, from fuel to a haircut, change over time: they can increase, remain stable, or decrease. We speak of inflation when there is ...

Inflation Explained Simply



vacanze green
  Summer is fast approaching, and so is the urge to go on vacation. Whether opting for the sea or the mountains, traveling as a couple or with friends, one trend has steadily become more and more popular in recent years: sustainable tourism. Let’s explore what it entails and how ...

Green Vacations: A Desire for Sustainable Tourism


libri
  The city of Turin, home to the Museum of Saving, has always had a deep connection with books and publishing. Since 1988, it has hosted the Salone del Libro, Italy’s most important book fair. The 36th edition will take place from May 9 to 13, and we can’t wait ...

Four Books on Economics for Adults and Children


spesa
  In times of inflation, with the cost of living skyrocketing, saving money seems like a distant dream. Even a simple trip to the supermarket can become a source of stress and worry for an increasing number of people. Sometimes, however,  it takes very little to spend less, without making ...

Five Tips for Saving on Groceries




Come risparmiare per le vacanze
  Spring has arrived, summer is in the air and, like every year, we start thinking about the next holidays! The time is approaching when we can unplug from everyday life, relax on the beach, walk in the mountains or travel and dive into new adventures. Wherever we decide to ...

How to save for the holidays


Mutuo o affitto?
  Mortgage or rent? Which is the best option? In some cases, the decision can be made based on personal or family reasons, in others the difference is made exclusively by economic issues. In fact, the choice depends on many variables and there is no one-size-fits-all answer. However, there are ...

Mortgage or rent? What is best for us?



L’ora legale ci fa risparmiare?
  Daylight saving time has arrived again this year. The hands were moved on the night between Saturday 30 and Sunday 31 March and the new time will remain in effect until the night between 26 and 27 October 2024, when we will return to solar time.   What does ...

Does Daylight Saving Time Save Us Money?


bias cognitivi
  When talking about money management, we often encounter examples of heuristics, unconscious simplifications, which push us towards behaviors that are not entirely rational. With money, we are guided by instinct rather than by the brain and this is because, in part, we tend not to delve into the topic, ...

Why do certain cognitive biases make us spend more?





Adolescenti e violenza di genere
  The importance of education What is the relationship between adolescents and gender violence in our country?? To answer this question, Save The Children recently published the report “Are Girls Okay? Survey of onlife gender violence in adolescence”, carried out in collaboration with IPSOS. The term onlife, coined by the ...

Adolescents and gender violence: the situation in Italy today





arte economia
  DISCOVER THE FIRST VIRTUAL EXPERIENCE OF THE MUSEUM OF SAVING! On February 22nd the Museum of Saving inaugurates the Admire room, a permanent, physical and virtual exhibit where art meets economics, giving life to a new edutainment experience. The space hosts two VR stations which, thanks to the support ...

THE “ADMIRE” ROOM OPENS


amore e soldi
  Money and love. When these two words are put together, many people’s thoughts immediately go to something incorrect, “wrong”, as if common sense refused to conceive of any link between feelings and money. For cultural reasons, money remains the devil’s dung and cannot be associated with a positive concept ...

Love and money: how to manage expenses as a couple



acquisti compulsivi
  For some, resisting compulsive buying can be a real challenge. Buying useless or superfluous objects, perhaps spending more than necessary, is a widespread behavior which, if repeated over time, makes it difficult to save and manage your money effectively.  Where does this self-sabotaging behavior come from? As behavioral psychology teaches, our ...

Compulsive buying: 5 tips to avoid it


indipendenza femminile
  Female independence necessarily passes through economic autonomy. Consequently, it is difficult for a woman to be truly independent without a personal income, generally from work. Recent data indicate that in Itay female employment is very low compared to the rest of Europe and compared to male employment. In fact, ...

Work and female independence. The situation in Italy today





nuovo anno
  The new year has just arrived and with it the list of good resolutions. If saving is among your goals for 2024, we have some advice for you.   Goal setting and planning Well begun is half done. First, set your financial goals clearly. Make sure they are specific, ...

A new year dedicated to saving? Where to start




5 consigli per un Natale sostenibile
  How to behave and what choices to make for a sustainable Christmas? With the holidays just around the corner and everywhere a riot of decorated shop windows and supermarkets full of all sorts of goodies, imagining a less consumerist Christmas seems impossible. It’s actually simpler than we imagine and ...

5 tips for a sustainable Christmas



violenza economica
  Economic violence: the lesser-known side of gender violence Gender violence is so deeply rooted in our society that it can be considered structural in many contexts: among its more subtle and lesser-known forms we undoubtedly find economic violence. According to a report recently published by WeWorld and carried out ...

What is economic violence and how it manifests itself?



black friday
  Black Friday has now become part of the purchasing habits of Italians. Every year, for the occasion, almost all brands, shops and online stores launch unmissable offers: the promise of discounts that you can normally only dream of. This encourages the consumer to spend frantically, as if there were ...

Black Friday 2023: a guide to really save money