This brochure provides a concise explanation of five concepts underlying savings and investment choices, selected on the occasion of the first World Investor Week (WIW) organized by the International Organization of Securities Commissions (IOSCO). The language is deliberately not very complicated, and the examples related to everyday life facilitate understanding.

Even if we know the meaning of these principles, very often, moving from theory to practice, we forget to apply them. Knowing, in fact, is not enough: we need to make the right decisions at the right time, and this depends on how much we know but also, and above all, on our habits. This publication represents a small guide to consult to overcome the most common obstacles and start a journey in the right direction.

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