12 May

Neuromagic: when magic reveals our relationship with money


On the occasion of its first 10 years, on May 12, 6:30 pm, the Museum of Saving hosts the educational show “Neuromagic: when magic reveals our relationship with money“, in collaboration with FEduF, which features a young magician and a psychologist engaged in exploring the mechanisms of cognitive and emotional functioning in money management.

Participants will have a unique opportunity to experience what reactions are activated in our minds when we talk about money, when we handle it and when we use money for our needs and to fulfill our desires.

Protagonists and organizers of “Neuromagic” are Edoardo Ares, professional magician and illusionist and Massimo Bustreo, consultant in the psychology of consumption and money, IULM teacher. The show is produced by IULM University of Milan & Pantakin Company from Venice.


Reservations by writing to prenotazionimdr@civita.art by 10 May, subject to availability.

Aren’t you in Turin? Follow the show on Facebook and our YouTube channel!


The event is organized as part of the celebrations for the 10th anniversary of the Museum of Saving and on the occasion of Eurovision 2022 in Turin.