THE “ADMIRE” ROOM OPENS


art meets economics

 

DISCOVER THE FIRST VIRTUAL EXPERIENCE OF THE MUSEUM OF SAVING!

On February 22nd the Museum of Saving inaugurates the Admire room, a permanent, physical and virtual exhibit where art meets economics, giving life to a new edutainment experience.

The space hosts two VR stations which, thanks to the support of an interactive session and the latest generation Oculus, will allow visitors to live an immersive experience in ten different scenarios, within which various works of art come to life to explain some key principles of economics and finance.

A real virtual journey that will allow you to explore evocative environments, from the streets of a Dutch village in the 17th century to the Paris of the Belle Époque, from the carriage of a vintage train to the countryside of Aix-en-Provence.
You will thus have the opportunity to cross time and space, to move within present and past scenarios, interacting with the context, until you encounter a work of art and make it come to life.

The space is located between the “Tell” and “Dream” rooms, where it is possible to learn principles of economics and finance through literature and cinema.

From today you can do the same through art thanks to a true immersion in virtual works in the “Admire” room.

 

The works

In the two VR stations of the Admire room, the paintings of Pieter Paul Rubens, Édouard Manet, Pieter Brueghel, Edward Hopper and other artists, very different from each other in terms of artistic movement, era and origin, will come to life before your eyes explaining a concept (such as taxation, accounting etc.) or telling you about a fundamental moment in economic history (such as the advent of industry and mass consumption) in films lasting about two minutes for each painting.

 

The works you can immerse yourself in are:

  • Maximilien Luce (1858-1941), Bathers– Christie’s Images Limited
  • Benozzo Gozzoli, The Procession of the Magi(1459), Palazzo Medici Riccardi – Florence, Italy
  • Joachim Beuckelaer, The fish market(1569), Museo di Capodimonte – Naples, Italy
  • Iacopo de’ Barbari, Luca Pacioli(1495), Museo di Capodimonte – Naples, Italy
  • Pieter Paul Rubens, Maria Serra Pallavicino(1606), Kingston Lacy, The National Trust – Dorset, England
  • Pieter Brueghel the Younger, The Tax Collector’s Office(1615), Art Gallery South Australia – Adelaide, Australia
  • Edouard Manet, The bar of the Folies Bergère(1881-82), Courtauld Gallery – London, England
  • Marinus van Reymerswaele, The moneychanger and his wife (1540), Museo Nazionale del Bargello – Florence, Italy
  • Edward Hopper, Nighthawks (1942), Art Institute of Chicago – Chicago, USA
  • Pierre Bonnard, Portrait of Ambroise Vollard with the cat (1924), Petit Palais – Paris, France

 

With the opening of the “Admire” room, the Museum of Saving confirms its commitment to making financial education fun and accessible to everyone, also making use of the support of other disciplines to explain economic concepts that may seem complex and to demonstrate how economy is present everywhere in the world we live in. For this reason, it is essential to acquire the right familiarity with the basic elements of this discipline which concerns us all.

 

To allow a wide public to discover the new exhibit, starting from 3:00 pm on February 22nd and until 7:00 pm on Sunday 25th, the Museum of Saving will be open to the public with free admission. To access the VR station, it is necessary to book at prenotazionimdr@civita.art or on the toll-free number 800.167.619.

From Monday 26 February, access to the stations will take place upon reservation at the ticket office, during access to the Museum.

Learning can become an extraordinary experience: we are waiting for you for an unforgettable adventure!

 

 

Download the PRESS RELEASE

 

 

February 14, 2024