More and more people, especially among the younger generations, are choosing to spend their holidays in a conscious way, in search of authentic and environmentally friendly experiences. A phenomenon, defined as “experiential tourism,” that is transforming the way we travel, encouraging less crowded destinations, slower rhythms, and direct contact with nature and local communities.
But what is experiential tourism, what exactly does it involve, and why is it increasingly in demand? It is a form of tourism that places the active involvement of the traveler at the center through activities that highlight local traditions, the environment, and the people who live there. It’s a way to truly immerse oneself in the places visited, avoiding “hit-and-run” tourism and contributing to local economic and social development. Choosing a holiday that is attentive to the environment and human relationships is also a concrete way to live more sustainably. This approach fits perfectly within the framework of the 2030 Agenda for Sustainable Development, a global action plan aimed at improving quality of life through more responsible and inclusive choices.
Today, we offer you 5 original ideas for experiencing an experiential, sustainable, and truly memorable holiday.
1 – Releasing sea turtles with biologists
In many coastal locations in Italy and abroad, it is possible to take part in activities organized by marine rescue centers. An example? Releasing rescued and rehabilitated sea turtles, accompanied by expert biologists. An exciting experience that raises awareness about marine conservation and makes you feel like an active part of environmental protection.
2 – Active holiday with environmental volunteering on the coast
Some environmental associations and local cooperatives offer true eco-volunteering stays: active holidays where you take care of the territory by participating in beach clean-ups, monitoring marine fauna, and educational meetings about coastal ecosystems. A concrete way to contribute to protecting the planet while experiencing the sea in a new way.
3 – Experiencing social farming in the fields
Social farming is an opportunity to work the land, harvest fruits and vegetables, and get to know initiatives that promote social inclusion. Several Italian cooperatives offer such experiences, promoting both sustainable agriculture and training paths for vulnerable people.
4 – Weekend at a farmhouse among bees, honey, and biodiversity
In many agritourism structures, it is possible to spend a weekend immersed in nature, participating in activities related to sustainable beekeeping. From visiting beehives to tasting local honeys, including educational workshops on the role of bees in biodiversity. An educational, relaxing experience, perfect even for families.
5 – Guided trekking between nature and local culture
From national parks to regional reserves, many places organize guided excursions with local experts. These experiences allow you to discover flora, fauna, and local traditions in a slow, conscious, and environmentally respectful way. Choosing them means truly getting to know the territory and supporting a widespread, sustainable form of tourism.
Making conscious choices makes a difference
Traveling responsibly does not mean giving up fun but enriching your time with real experiences. Contributing to the local economy, learning something new, and reducing environmental impact are choices that are good for us and the planet. For more tips on how to save and live sustainably, continue to follow the blog of the Museum of Saving and explore our website.
May 28, 2025